Social networks, video games, patents, Siri: Tim Cook opened conference D10

Apple CEO Tim Cook last night inaugurated the conference organized by the D10 All Thing Digital tech blog. Facing reporters Walt Mossberg and Kara Swisher, who took over from Steve Jobs has said on various topics related to Apple.

After confessing that the day of death of Steve Jobs had been "one of the saddest" of his life, Tim Cook explained that he did not revolutionize the corporate culture ... Apple is a very different version However, data regarding the culture of secrecy within the Cupertino company. "We will double security around products," said CEO and the company.

The only aspect of society that will be made more transparent will be the one that revolves around its relationship with its suppliers and assemblers, especially concerning working conditions. "We conducted annual audits. I think we were very transparent, but now we will carry out monthly audits, "he explained. A situation reminiscent of Apple's experience with Foxconn, a subsidiary of Honhai repeatedly accused of mauling his workers. Tim Cook took the opportunity to highlight a little known fact: ARM processors for the iPhone and iPad are not made in China but in the USA, Texas, as well as Corning Glass lenses that are produced in Kentucky.

S a meaning Siri

Did you know? The S of the iPhone 4S does not mean "speed", as was the case for the iPhone 3G, but Siri, named after the voice control software integrated in the terminal. Tim Cook reiterated, as such, the current version was still a "beta" and that the company was still trying to polish up the application. "I think customers will be happy with the new features coming in the coming months," he commented.

Tim Cook also returned to the sales of Apple TV, and stressed that 2.7 million copies have been sold since early 2012, when, in 2008, 2.8 million had been sold.

An alliance Apple / Facebook? "Stay tuned"

"Stay tuned" launched Tim Cook during recall, by journalists, a merger between Apple and the social network Facebook. "We want to provide our customers with simple and elegant ways to do what they want to do. And Facebook has millions, hundreds of millions of customers. Therefore, we want iPhone owners or iPad have the best experience of Facebook on these platforms. "Without getting wet on projects from Apple, Cook has insisted he wants to" do more with Facebook. "